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Zug, Switzerland |
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Canton Zug in central
Switzerland is the country’s smallest canton, comprising 11
municipalities covering an area of almost 240 sq. km. On hearing
the name Zug, you may immediately think “tax paradise” or
perhaps “kirsch gateau”. But business tourism and the MICE
sector (Meeting, Incentive, Conference and Event) play a major
role in the economy of the town of Zug, which is located in
central Switzerland roughly midway between Zurich and Lucerne.
Some 20% of the town’s around 26,000 population stem from 90
nationalities other than Swiss. Although the region’s official
language is Swiss-German, English is becoming increasingly
important on the business front. The city was an important
commercial centre on the trading route over the Gotthard as long
ago as 1300. But this lakeside city has plenty to offer vacation
visitors: picture-postcard countryside, culture, tradition,
peace & tranquillity and plenty of sporting action. And for
history buffs - agricultural activity on the shores of Lake Zug
dates back over 4000 years. Zug is well worth a visit at any
time of year. Experience its winter magic on romantic walks on
the Zugerberg or Sattel mountains.
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