| Business tourism and the MICE sector (Meeting, Incentive, Conference and Event) play a major role in Zug’s economy. About 20% of Zug’s 103,000 population is from some 90 nationalities other than Swiss. Although the region’s official language is Swiss-German, English is becoming increasingly important on the business front. The city was an important commercial centre on the trading route over the Gotthard as long ago as 1300. But this lakeside city also has plenty to offer vacation visitors: picture-postcard countryside, culture, tradition, peace & tranquillity and plenty of sporting action. And for history buffs - agricultural activity on the shores of Lake Zug dates back over 4000 years. |
